【電商風云】雙拳并出 阿里“新零售”向“快零售”嬗變
[electric business] double fist and Alibaba "new retail" to "Fast Retailing" evolution
據報道，餓了么已與國內一家便利店數字化運營商達成初步新零售合作協議，就繼續提高全國便利店網絡“1小時達”整體配送能力展開深度合作，雙方或將在近期宣布正式簽署合作協議。
According to reports, hungry have reached a preliminary new retail cooperation agreement with a domestic convenience store digital operators, to continue to improve the national network of convenience stores "one hour to reach" the overall distribution capacity of in-depth cooperation, the two sides may announce the formal signing of the cooperation agreement in the near future.
餓了么向便利店配送業務靠攏，事實上此前早有跡象。今年7月，在宣布“三大升級”后不久，餓了么就與零售通宣布戰略合作計劃，雙方將對遍布全國的天貓小店進行聯合運營，其中餓了么將為天貓小店提供線上銷售平臺，蜂鳥配送則提供24小時本地即時配送服務。
Hungry to close to the convenience store distribution business, in fact, there were early signs. In July this year, shortly after the announcement of the "three upgrades", Hungry or Hungry announced a strategic partnership with Retail Communications. The two sides will jointly operate Tiancat stores all over the country. Hungry or Hungry will provide online sales platform for Tiancat stores, and Hummingbird distribution will provide 24-hour local instant distribution services.
有分析稱，作為本地生活O2O服務平臺，餓了么本身便已自帶線上線下融合的新零售基因，而在被阿里以95億美元收購后，隨著其擁抱集團整體的集團新零售戰略布局的腳步不斷加快，餓了么在新零售賦能方面的施展空間也得到進一步釋放。
Some analysts say that as a local living O2 O service platform, hungry people have their own online and offline fusion of new retail genes, and after being bought by Ali for $9.5 billion, with its embrace of the group's overall new retail strategic layout of the pace of accelerating, hungry people in the new retail empowerment of the space has also been improved. Release one step at a time.
除餓了么之外，作為阿里在物流領域的“扛把子”，憑借此前收購的點我達，菜鳥同樣為阿里的“新零售”向“快零售”轉變添助力。此前的8月17日，時值七夕，菜鳥宣布“網上下單樓下發貨”的新物流進入鮮花和珠寶領域，全國100多家周大福珠寶門店和數十家“花加”鮮花門店加入菜鳥門店發貨配送模式的“全家桶”。
In addition to hungry, as Ali in the logistics sector, "carry the knife", with the previous acquisition of points, rookie also for Ali's "new retail" to "fast retail" change to help. Earlier on August 17, when the Qixi, the rookie announced that "online downstairs single-storey shipment" of new logistics into the field of flowers and jewelry, more than 100 Zhou Dafu jewelry stores and dozens of "Huajia" flower stores to join the rookie shop delivery mode of "whole family barrel".
從消息公布的時點來看，菜鳥此舉顯然不乏蹭熱點營銷的意味，但從門店發貨業務的推進情況來看，依托門店發揮“前置倉”的功能，追求更快的配送體驗，已然是菜鳥針對即時配送探索的方向。今年1月，天貓、菜鳥開始聯合屈臣氏，試水“門店發貨”服務。隨后3月，菜鳥便將該物流模式進行升級，一口氣擴展到全國30多個大小城市。
From the point of view of the announcement of the news, the newbie's action obviously has the meaning of hot spot marketing, but from the point of view of the promotion of the store delivery business, relying on the stores to play the "pre-warehouse" function, the pursuit of faster delivery experience, has been the direction of the newbie's exploration for instant delivery. In January of this year, Tmall and rookie began to unite Watsons to try out the "store delivery" service. Later in March, the rookie upgraded the logistics model to more than 30 cities in one breath.
不只是阿里，著眼于更為優質的購物及配送體驗，電商系物流企業紛紛轉變思路，借助本地門店這一“近水樓臺”，將以往“跋山涉水”的快遞配送，轉變為如今門店直接發貨送達的同城配送，各方針對時效的競逐也愈演愈烈。今年1月，京東物流推出“閃電送”，將其本地生活即時配送時效縮至1小時內；隨后6月，蘇寧物流則推出“冰淇淋指數”概念，將常態配送時效設定為30分鐘。
Not only Ali, but also with a view to better shopping and distribution experience, e-commerce logistics enterprises have changed their thinking. With the help of local stores, which are "near the water platform", they have turned the express delivery of the past "trudging mountains and wading rivers" into the city-to-city distribution of direct delivery of goods in stores, and the competition for time limitation has become increasingly fierce. . In January this year, Jingdong Logistics launched the "lightning delivery" to reduce the time limit of its local life instant distribution to 1 hour; then in June, Suning Logistics introduced the "ice cream index" concept, which set the normal delivery time limit to 30 minutes.
在同城即時配送的賽道上，阿里及其對手誰將搶先一個身位？且待各家巨頭亮出更多花招。
Who will take the first place on the track of the city's real-time distribution? And wait for the giants to show more tricks.
轉自現代物流報
http://www.dgguanxi.cn
