Amazon recently unveiled a project to crack down on the sale and sale of pirated products: Transparency Program, which aims to protect the interests of brands and buyers by cracking down on counterfeit products, according to sellers on Amazon's platform. The plan can prevent malicious sales from the source.
透明計劃的產品會被貼上“透明標簽”(一個藍色T標)，是一個唯一的二維碼標簽，這個二維碼標簽會對應到參加透明計劃的SKU上。
Transparency program products are labeled "transparent" (a blue T label), a unique two-dimensional code label that corresponds to the SKU participating in the transparency program.
透明計劃開始后，顧客只需要使用亞馬遜新的Transparency app應用，掃描產品外包裝上的二維碼，馬上就能知道產品的真實性以及從生產到銷售的整個過程包含的信息比如制造商，日期，地點，有效期等等。買家能看到信息的多少取決于制造商上傳到透明數據庫的信息，所以會因SKU的不同而不同。
After the Transparency Program starts, customers just need to use Amazon's new Transparency app application, scan the two-dimensional code on the product's outer package, and immediately know the authenticity of the product and the information contained in the whole process from production to sales, such as manufacturer, date, location, expiry date, etc. How much information a buyer can see depends on what the manufacturer uploads to a transparent database, so it varies according to the SKU.
